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dfwbrett has 15 years of experience in Web content and usability. He's also a national blogger for digital pivot at All opinions are purely for entertainment, editorial and informational purposes. If you'd like to hire Brett or have your site reviewed, email him.At that point, it's okay to talk to him in first person.

Regardless of the privacy, paranoia, and stalker issues, geolocation apps aren’t going anywhere. As a matter of fact, they’re getting more invasive — or better, depending on how you look at it. And to drive the point home, it was also one of the bigger noises coming out of SXSW (The South By Southwest Interactive [...]

After working in the digital world for 16 years, I realize every now and then that I take some things for granted. One of those things is that everyone has finally embraced digital as the new standard medium. They haven’t. Of course, I also thought this in 2007, when I went to a big agency. [...]

Twitter is the New Sound Bite

February 20th, 2012

A few months ago, I turned on the TV in the background as I got ready for work. A report came on that caught my ear. “Ashton Kutcher and Demi Moore are splitting up,” it announced. While I’m a big fan of Demi Moore from years ago, I’m not exactly a celebrity news junkie. It’s [...]

A few days ago, Talent Zoo’s Miranda Miller posted a great article about why we should call BS on Facebook’s response to a recent post by a hacker called Nik Cubrilovic. Our buddy Nik offered some interesting information: Facebook is stealing sucking in data from us users.   Miranda warned us, but we probably won’t [...]

Don’t Blame Netflix

November 7th, 2011

I'm going out on a limb here, but this whole Netflix mess? It's not Reed Hastings' or his company's fault. It's bigger than that. But let's take a look at how we got here. A few years ago, I saw an interview of Reed Hastings and I thought he was a visionary. He grew his business organically, [...]