Web designer bias: what about the words?
Sunday, May 31st, 2009Web designers always get the credit. It’s time to give copywriters and content strategist their due.
dfwbrett has 15 years of experience in Web content and usability. He's also a national blogger for digital pivot at talentzoo.com. All opinions are purely for entertainment, editorial and informational purposes. If you'd like to hire Brett or have your site reviewed, email him.At that point, it's okay to talk to him in first person.
Web designers always get the credit. It’s time to give copywriters and content strategist their due.
WAMU maybe be the home of free checking, but Chase missed the boat on its rebranding redesign. Do corporations put enough money into their interactive strategies?
Ever heard of Middle Nav? It’s pretty risque for a health insurance company. But when you’re #98 in the Fortune 100, you have to do something to move up.
Who the heck is Massachussetts Mutual and how did they make so much money? Was it their web site? Probably not.
Enter Massmutual.com, site of #99 on the Fortune 100 list.