About
DFWBrett is a complex personality, as are most of the small breed of modern day renaissance millionaires.
In 1996, he was writing corporate communications when he discovered the Internet (for himself – not as Al Gore did). Hopelessly in love with this bold new media, he became one of one-and-only.com’s (a.k.a match.com) first affiliates. High-end estimates suggest he made a whopping $20/month. With this financial success under his belt, he took the full leap into the dot-com world. He joined a local city guide startup where he doubled the audience and quickly became a jaded movie critic. He then moved to a slightly larger city guide as an editor for AOL Local, where he and his team pulled in almost 1,000,000 visitors a day, thoroughly abusing their power over the masses.
As the Internet matured, he moved into the agency realm as a senior copywriter, building a background in direct mail, national magazine and newspaper ads, as well as the occasional email. He later managed a team of writers in a massive 12,000 product content project for Verizon.
As a Senior Content Strategist with Avenue A | Razorfish, he hit the big time, working on large scale projects for AT&T, Nokia, Mattress Firm and HEB grocery, including. He has worked on complete content strategy designs, emails, phased microsites, content audits and inventories, and online product catalogs.
He then moved to Javelin Direct as a Senior Interactive Copywriter, continuing to work on various large scale projects with AT&T, Merck and TXU Energy.
If you’d like to hire him or check out his portfolio, visit creative-genus.com.
Oh yeah – he still loves to write stuff.