dfwbrett has 15 years of experience in Web content and usability. He's also a national blogger for digital pivot at talentzoo.com. All opinions are purely for entertainment, editorial and informational purposes. If you'd like to hire Brett or have your site reviewed, email him.At that point, it's okay to talk to him in first person.
There are so many people who don’t understand Twitter. I know a few myself. In fact, they’re even in the advertising and PR industries. They see it, but they just don’t get it. When I came back from SXSW that first year that it took off, I tried to explain it to my wife. She [...]
Many established department stores did a less-than-impressive transition to the web. Did Macy’s make the grade?
In a world of ever-diminishing content, are copywriters useful anymore?
When do content management systems suck the life out of site design? Should a Fortune 100 corporation have branding? How did I get my start in advertising? These and other questions answered.
What the hell is wrong with travel sites? Why is it that so many other sites that came after them could think of a good name that happened to have a domain name available? I mean, c’mon!