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	<title>My New Favorite Web Site &#187; branding</title>
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	<description>The last word on web site greatness</description>
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		<title>5 Excuses to Twitter at Work</title>
		<link>http://mynewfavoritewebsite.com/2011/04/28/5-excuses-to-twitter-at-work/</link>
		<comments>http://mynewfavoritewebsite.com/2011/04/28/5-excuses-to-twitter-at-work/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 15:08:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[best practices]]></category>
		<category><![CDATA[branding]]></category>
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		<description><![CDATA[There are so many people who don’t understand Twitter. I know a few myself. In fact, they’re even in the advertising and PR industries. They see it, but they just don’t get it. When I came back from SXSW that first year that it took off, I tried to explain it to my wife. She [...]]]></description>
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		<title>Fortune 100 Website Review- #91: Macy&#8217;s</title>
		<link>http://mynewfavoritewebsite.com/2009/09/12/fortune-100-website-review-91-macys/</link>
		<comments>http://mynewfavoritewebsite.com/2009/09/12/fortune-100-website-review-91-macys/#comments</comments>
		<pubDate>Sat, 12 Sep 2009 19:46:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>
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		<category><![CDATA[Macy's]]></category>
		<category><![CDATA[retail]]></category>
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		<description><![CDATA[Many established department stores did a less-than-impressive transition to the web. Did Macy's make the grade?]]></description>
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		<title>Web content is getting smaller but more important.</title>
		<link>http://mynewfavoritewebsite.com/2009/08/27/web-content-is-getting-smaller-but-more-important/</link>
		<comments>http://mynewfavoritewebsite.com/2009/08/27/web-content-is-getting-smaller-but-more-important/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 19:17:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[best practices]]></category>
		<category><![CDATA[branding]]></category>
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		<description><![CDATA[In a world of ever-diminishing content, are copywriters useful anymore?]]></description>
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		<title>Fortune 100 #96 Web site review &#8211; Hey Abbott!!</title>
		<link>http://mynewfavoritewebsite.com/2009/06/05/fortune-100-96-web-site-review-hey-abbott/</link>
		<comments>http://mynewfavoritewebsite.com/2009/06/05/fortune-100-96-web-site-review-hey-abbott/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 18:20:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[middle of the road]]></category>
		<category><![CDATA[tangents]]></category>
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		<category><![CDATA[product map]]></category>
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		<description><![CDATA[When do content management systems suck the life out of site design? Should a Fortune 100 corporation have branding? How did I get my start in advertising? These and other questions answered. ]]></description>
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		<title>What&#8217;s with travel site names?</title>
		<link>http://mynewfavoritewebsite.com/2009/04/15/whats-with-travel-site-names/</link>
		<comments>http://mynewfavoritewebsite.com/2009/04/15/whats-with-travel-site-names/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 23:41:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[best practices]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[expedia]]></category>
		<category><![CDATA[orbit]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[website names]]></category>

		<guid isPermaLink="false">http://mynewfavoritewebsite.com/?p=69</guid>
		<description><![CDATA[What the hell is wrong with travel sites? Why is it that so many other sites that came after them could think of a good name that happened to have a domain name available? I mean, c'mon!]]></description>
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