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Ultimately, Google wants to be your online Wal-mart. They’ll control everything and pretend to control nothing. Because, hey, it’s all open source, like Linux. Google isn’t really interested in the OS. Or that’s what I think.
Does a moose really work in branding? Ask the Hartford companies. Their web site works, so htey must know something? I’ve looked for the lowdown on where that elk, deer, moose etc. came from.
It’s one of the eternal questions, right up there with, how many licks does it take to get to the center of a tootsie pop?
Many of my fellow content strategists, copywriters, creative directors and even programmers and designers all have opinions on this one.
My feeling is that the words should be left to the writers. [...]
Ever heard of Middle Nav? It’s pretty risque for a health insurance company. But when you’re #98 in the Fortune 100, you have to do something to move up.
While Apple generally overdelivers on the hype, it rarely does so on its web site. Few words, large pics and wide open spaces give you the feel of the Web version of a New York penthouse.