dfwbrett has 15 years of experience in Web content and usability. He's also a national blogger for digital pivot at talentzoo.com. All opinions are purely for entertainment, editorial and informational purposes. If you'd like to hire Brett or have your site reviewed, email him.At that point, it's okay to talk to him in first person.
When do content management systems suck the life out of site design? Should a Fortune 100 corporation have branding? How did I get my start in advertising? These and other questions answered.
Who the heck is Massachussetts Mutual and how did they make so much money? Was it their web site? Probably not.
Enter Massmutual.com, site of #99 on the Fortune 100 list.
I’ve decided to take on the Fortune 100 – no, not their bevvy of lawyers- just their web sites. After all, people do love lists. The list starts with #100, 3M.