Web content is getting smaller but more important.
August 27th, 2009In a world of ever-diminishing content, are copywriters useful anymore?
This is the way the world ends, not with a bang, but a Twitter
August 7th, 2009I love Twitter. It’s cool. It’s real. It’s real time and it’s a great way to vent, if you don’t care that the whole world sees what you said and can’t take it back. The problem is that I’m being tweeted to death! There’s simply too much information coming in at [...]
Google’s Chrome OS: Windows killer or Internet conspiracy?
July 10th, 2009Ultimately, Google wants to be your online Wal-mart. They’ll control everything and pretend to control nothing. Because, hey, it’s all open source, like Linux. Google isn’t really interested in the OS. Or that’s what I think.
Fortune 100 #95 Web site review – The Hartford
June 26th, 2009Does a moose really work in branding? Ask the Hartford companies. Their web site works, so htey must know something? I’ve looked for the lowdown on where that elk, deer, moose etc. came from.
The REAL secret to a good subject line
June 11th, 2009 It’s one of the eternal questions, right up there with, how many licks does it take to get to the center of a tootsie pop?
Many of my fellow content strategists, copywriters, creative directors and even programmers and designers all have opinions on this one.
My feeling is that the words should be [...]