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It’s one of the eternal questions, right up there with, how many licks does it take to get to the center of a tootsie pop?
Many of my fellow content strategists, copywriters, creative directors and even programmers and designers all have opinions on this one.
My feeling is that the words should be left to the writers. [...]
When do content management systems suck the life out of site design? Should a Fortune 100 corporation have branding? How did I get my start in advertising? These and other questions answered.
Web designers always get the credit. It’s time to give copywriters and content strategist their due.
WAMU maybe be the home of free checking, but Chase missed the boat on its rebranding redesign. Do corporations put enough money into their interactive strategies?
Ever heard of Middle Nav? It’s pretty risque for a health insurance company. But when you’re #98 in the Fortune 100, you have to do something to move up.