Fortune 100 web site #98 – Humana: almost human
Saturday, May 9th, 2009Ever heard of Middle Nav? It’s pretty risque for a health insurance company. But when you’re #98 in the Fortune 100, you have to do something to move up.
dfwbrett has 15 years of experience in Web content and usability. He's also a national blogger for digital pivot at talentzoo.com. All opinions are purely for entertainment, editorial and informational purposes. If you'd like to hire Brett or have your site reviewed, email him.At that point, it's okay to talk to him in first person.
Ever heard of Middle Nav? It’s pretty risque for a health insurance company. But when you’re #98 in the Fortune 100, you have to do something to move up.
Who the heck is Massachussetts Mutual and how did they make so much money? Was it their web site? Probably not.
Enter Massmutual.com, site of #99 on the Fortune 100 list.
I’ve decided to take on the Fortune 100 – no, not their bevvy of lawyers- just their web sites. After all, people do love lists. The list starts with #100, 3M.