My New Favorite Web Site

Ever heard of Middle Nav? It’s pretty risque for a health insurance company. But when you’re #98 in the Fortune 100, you have to do something to move up.

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While Apple generally overdelivers on the hype, it rarely does so on its web site. Few words, large pics and wide open spaces give you the feel of the Web version of a New York penthouse.

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Yeah, yeah. It seems obvious that I would choose the most visited site in the world. But don’t be so cynical. It could be a whole lot worse. I could have chosen AOL.

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Each day, I’ll explore my newest favorite web site. Want me to review a web site? Send me an email or post it below. Maybe your pick can be my new favorite web site. Or maybe it won’t.

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